Virtual Reality VR tours have gained significant attention as a service that offers immersive experiences using virtual reality technology. VR tours allow users to explore a 3D space as if they are walking through it, providing a realistic visual experience. With the use of web, smartphones, or VR goggles, VR tours can reach a wide range of customers without the limitations of distance or physical contact.
Three Points to Consider When Choosing a VR Tour Production Agency
When considering the implementation of VR tours for your business, one of the initial hurdles is choosing the right production agency to handle the project. To help you make an informed decision, here are three key points to consider when selecting a VR tour production agency:
Point 1. Achievements and Past Works
The first aspect to check is the agency’s track record and past works. Assess whether they have the technical expertise to create VR tours that align with your desired services. Most production companies showcase their previous projects on their websites, giving you an opportunity to evaluate their ability to deliver the services you require.
Point 2. Quality of Shooting Data and Camera Resolution
One of the technologies used for creating VR images is Matterport. Matterport utilizes a specialized camera that scans the surroundings while emitting infrared sensors, capturing a 360-degree view. The number of scanning points affects the smoothness and clarity of the resulting 3D images. When considering a production agency, it is essential to evaluate the quality of the shooting data, camera resolution, and the number of scanning points they employ. Additionally, consider whether the agency offers the option to embed text, images, or videos into the final 3D images, as this can enhance the overall experience and customer engagement.
Point 3. Breakdown of Shooting Costs
VR tour production costs can vary depending on the content requirements. While shooting costs alone may start at around 50,000 yen, additional factors such as editing, sound design, narration, and optional features can significantly impact the final price, ranging from thousands to millions of yen. However, the crucial factor to consider is transparency in the cost breakdown. It is advisable to choose a production agency that provides a detailed breakdown of the shooting costs in the initial estimate, ensuring a clear understanding of the expenses involved.
5 Recommended VR Tour Production Agency Companies
After considering the key selection criteria mentioned above, here are five recommended VR tour production agency companies that have proven track records and unique strengths:
Recommended VR Agency 1: Hope Lives Co., Ltd.
Hope Lives specializes in 3D VR tours, employing a unique camera that can scan real-life properties and facilities, capturing a 360-degree view. Their services enable users to experience 3D VR tours through websites, smartphones, or other compatible devices. With a wide range of clients in the real estate, art, office, dining, and leisure industries, Hope Lives has established a strong reputation in the market.
Recommended VR Agency 2: Gururi VR | Unimoto Co., Ltd.
Gururi VR, a content production company, focuses on creating, shooting, and developing 360 VR videos. Leveraging their extensive experience in the field of video production, Gururi VR has worked with renowned companies such as Komatsu and Asahi Super Dry, creating virtual tours of their factories and attractions like the Gunma Safari Park. Their patented technology allows the sound direction to synchronize with the viewer’s perspective, enhancing the immersive experience.
Recommended VR Agency 3: Base Innovation Co., Ltd.
Base Innovation stands out with their expertise in producing 3D walk-through images. They offer smooth and visually appealing 3D representations of real estate properties, stores, or any other spaces. Base Innovation’s services allow for the embedding of photos, text, videos, and other engaging elements within the virtual tours, effectively capturing the attention of potential customers. Their quick turnaround time, with delivery possible in as little as one week, is an additional advantage.
Recommended VR Agency 4: Esperance Co., Ltd.
Esperance specializes not only in traditional 360-degree VR tours but also in manga content creation, manga video production, and CGVR development. They explore the possibilities of virtual spaces by creating virtual exhibition halls for e-commerce platforms and designing CG images for websites. With their unique offerings and expertise in various media formats, Esperance presents a diverse range of options for businesses looking to incorporate VR tours into their marketing strategies.
Recommended VR Agency 5: ActCube Co., Ltd.
ActCube has a strong focus on the real estate industry, boasting a track record of over 18,000 projects, including real estate properties, surrounding environments, hotels, sports facilities, showrooms, and exhibitions. In April 2020, ActCube became a subsidiary of Zenrin Datacom Co., Ltd., expanding their reach and capabilities as part of the Zenrin Group. Their services encompass web development, 360-degree panorama shooting, content creation, and general advertising.
Check the Track Record and Strengths of VR Tour Production Agencies and Find the One That Suits Your Goals
Conclusion:
VR tours offer great potential for increasing customer engagement and promoting services effectively. While the concept is relatively new, the growing demand has led to the expansion of VR tour production agencies. To make the right choice, clearly define your objectives and select a production agency that aligns with your requirements. By considering the achievements, strengths, and unique offerings of each agency, you can find the perfect partner to bring your VR tour vision to life.
